It's true:People are everything
You probably know the drill. You meet an amazing agency, with really smart people. You sign the contract. And poof! You're handed off to a rotation of account managers who don't understand your business or the channels they're talking about. Is solid marketing strategy really possible if you don't know exactly what Google Adwords or Facebook or Twitter are capable of?
At Validated Insights, every person is hands on. We don't have to go back and ask the media team or the strategy team. We understand each channel, each platform, and we work hard to understand your business.
Our approach is simple: hire the best and make them as happy as possible. We create a culture of knowledge sharing, performance and innovation by paying well, incentivizing, recognizing achievements (both big and small) and simply caring about each other. The result is a team you can truly count on for strategy, execution and results, today and tomorrow.
Yelena Shapiro, Founder & CEO
Yelena has been in the digital marketing space since 1999 (the days of Hotbot and Altavista), starting her
career at SearchEngines.com.
Prior to forming Validated Insights, Yelena served as the VP of Marketing at Synergis Education, a third-party service provider for colleges and universities. Yelena lead a great team of marketers who delivered an industry leading cost-per-start and paid marketing enrollment growth for each of Synergis’ partners.
Yelena also has for-profit educational experience, having worked at CEC from 2010-2012. Hired to transition CEC away from lead aggregators to more direct campaigns, such as PPC and Display, Yelena successfully changed the mix and maintained or lowered cost-per. The changes she lead resulted in less admissions staffing and a
Prior to higher education, Yelena worked in the agency world. Her clients spanned multiple industries,
including higher education, travel, luxury goods and other competitive fields where digital performance is critical.
Meghan Jump, Partner, Media and Analytics
Meghan has spent over eight years specializing in digital marketing – both in higher education and classified advertising. She is an expert in higher education media and strategies, having worked in the industry with both for-profits and non-profits.
Prior to working at Validated Insights, Meghan was the Paid Search Manager at Synergis Education, a third-party service provider for colleges and universities. Under Meghan’s leadership, the PPC channel grew significantly for each of Synergis’ partners, becoming the best converting paid channel. Meghan also oversaw the expansion of the Display and Social Media channels.
Meghan also brings previous consulting experience to her work with clients. She worked at Dominion Enterprises on the corporate level, consulting with their more than 40 brands on SEM, SEO and analytics support.
She is Google certified in AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising,
Shopping Advertising, Mobile Advertising and is also a Bing Ads Accredited Professional.
Faina Shapiro, Partner, Media
Faina has been creating, managing and optimizing digital marketing campaigns for over 10 years. She spent most of her career focused on Paid Search and Paid Social at agencies, including JumpFly and Validated Insights now.
At JumpFly, Faina oversaw digital marketing execution for about 75 clients concurrently, delivering great results for each. She is an expert in lead generation strategies using Google Ads, Bing, Facebook and now Snapchat.
Faina has experience with higher education along with a variety of other industries, including ecommerce. Her broad exposure to marketing strategies in numerous industries helps her brainstorm and improve results for her current clients at VI.
Anneke Jens, Creative Project Manager
Anneke, or Ane for short, is a creative project manager with a background in the action sports/apparel industries, where she’s held the titles of Photo Editor, Art Department Manager, Creative Project Manager, and Production Manager.
Prior to Validated Insights, at Juice Design, Ane worked as Production Manager for adidas Skateboarding's full-length film, "Away Days," for which she set broad and granular project schedules, managed workflow for in-house employees and external freelancers, created and tracked budgets, planned events, and coordinated with global shareholders.
Prior to Juice, Ane was the Art Department Manager at Vans. She managed the day-to-day workflow of their in-house creative team, introduced project management software which was adopted company-wide, and created and managed an in-house photography studio. Her work earned her the Vans Sole Award for Teamwork, an award given to only one employee each year, who demonstrates exceptional teamwork and a willingness to go above and beyond to help others.