Things we can do

Marketing strategy and digital campaigns are our core strengths

Our Services

Marketing Strategy

Every organization has different goals: increase enrollments, decrease cost-per-enrollment, improve ROI. Or commonly, all of the above. We conduct market, competitive and program research to determine which strategies will work best for you.

Digital Campaign Execution

Our team develops, launches and manages Paid Search / SEM, Paid Social, Display, Retargeting and Email campaigns. We reach prospective students / customers at every stage of their lifecycle to build both brand awareness and a pipeline.

Conversion Optimization

Digital marketing can't be fully effective without a well-optimized, highly converting micro site or web site. Even a small improvement in conversion rates can significantly improve advertising ROI. We work with you to develop such properties without compromising your brand.

What kind of campaigns and channels do we work on? Learn more ›

What we're testing

Q1 2017

  • Snapchat

    Since Snapchat launched its self-serve advertising platform, we've been using for clients seeking to reach Generation Z - with good results!

  • Facebook Messenger Ads

    Messaging is the new texting. We're testing Facebook's new messenger ads to see if they can improve initial contact rates and ultimately, enrollments.

  • Conversion Optimization

    Digital media is most often sold on a CPC or CPM basis. This means that improving your conversion rates can significantly improve your cost-per-inquiry and help you realize a better return on your marketing investment.

Google Adwords

Google owns the market in search and our team's core strength is optimization of Adwords campaigns.

Bing Ads

Bing has a much smaller market share than Google, but the prospects coming from Bing campaigns often convert better.

Facebook

We build lookalike audiences and love utilizing every targeting method and ad unit available to drive results for our clients.

LinkedIn

A critical, well-converting source. We run Sponsored Updates and InMail campaigns with great results.

Twitter

For some programs, Twitter can be a hidden advertising gem. We build and optimize Twitter ad campaigns to drive results and brand recognition.

Retargeting

Students often research programs 4 - 12 months before they're ready to make contact. Retargeting campaigns help keep your school top of mind.

Websites and SEO

University web sites remain the most critical marketing tool a school has. We can optimize your site for rankings and conversions or rebuild it entirely.

Conversions

We work with technology partners to optimize micro sites and web sites for conversions, so you can get more inquiries from incoming traffic.

Does the above sound like we should talk?