Creative @ VI

Memorable. Innovative. Effective.
Our creative strategy combines brand story telling with direct response to drive stronger results. How do students choose which college to attend? How does your brand communicate its essence in digital advertising? And how does all of this work for each digital platform to produce the best ROI?

A Proven Creative Process

Our creative process is designed to connect with prospective students throughout their entire school selection journey
1 .Connect
Introduce the brand, appeal to motivations
2. Convince
Show differentiators, communicate specifics
3. Convert
Encourage action, show it’s the right choice
4. Cultivate
Continue to build trust, nurture interest and encourage next steps

What We Work On

Validated Insight’s creative team is staffed with designers, copywriters, video editors and strategists who love brand storytelling as much as we love performance marketing.


Our designers work on social media and display banners, carousels, print materials, billboards, vehicle wraps, presentations and much more. If you can think of it, we can do it.


Our team of video editors use client-supplied and/or stock footage for sizzle videos, TV and streaming ads, GIFs, stickers, social videos, animated explainer videos, UGC style content, TikTok videos, and more.


Our website designers and developers are experts at designing mobile-first microsites and landing pages that convert and tell your brand story at the same time.


Strong copywriting is the backbone
of brand storytelling and improving performance. VI is staffed with amazing copywriting talent that helps define strategy, develop briefs and write copy for all campaigns.

Creative Optimization

We measure for performance for each piece of creative we put together and share it with our clients. In-market testing delivers what focus groups and surveys can’t — true performance
feedback and user preferences.
Our creative team + clients use this data to inform future creative strategies and continue to lift performance.

Want to learn more?
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You can also call us at 847-264-4353

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