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Our Capabilities

With decades of higher education marketing experience under our belts, our services are designed to help our clients be successful, from program conception to student nurturing. As performance-driven marketers, we focus on every aspect of what can deliver results for our partners.

Our Capabilities Include:

Successful campaigns and strong performance start with sound research-based strategies.
  • Unique program research
  • Program naming research
  • Competitive and market research
  • Audience and segmentation research
  • Student data analysis and modeling
  • Messaging and creative testing planning
  • Campaign and channel planning
  • Budget development to hit goals
VI is a Google Premier Partner – top 3% of agencies in the US. We structure your PPC campaigns for continuous growth and efficiency.
  • Granular account structure
  • Keyword research
  • Copy development and testing
  • Pixeling and QA
  • Intense, ongoing optimization
We work extensively in Paid Social, driving efficient direct lead volume and a measurable brand lift.
  • Audience research and development
  • Campaign set up
  • Creative development and testing/li>
  • Brand lift, reach and conversion campaigns
  • Retargeting
  • Pixeling and QA
  • Intense, ongoing optimization
Differentiated creative helps drive brand recall and better performance for our clients.
  • Strategic creative and messaging planning
  • Creative testing planning
  • Platform-specific creative (banners, carousels, page takeovers, etc)
  • Videos from client, stock or combination footage
  • Direct mail, outdoor and other creative
  • Retargeting and lead nurturing creative
Performance marketing depends on reliable, full-cycle data and market insights.
  • Full enrollment cycle reporting and analysis
  • Competitive and market analysis
  • Tapestry audience segmentation
  • Media and creative test analytics
  • Category trends
We optimize microsites and web sites to help our clients improve their marketing ROI.
  • Conversion optimization audits
  • UX design and testing
  • Microsite and website development
  • Ongoing optimization
  • Lead intake and processing

With the acquisition of 32EDU, we now offer a comprehensive suite of higher-ed focused market research services. These include:

  • Institutional audits
  • Program portfolio audits and recommendations
  • Programmatic demand assessments
  • Pricing studies
  • Location / Geo Insights
  • Custom Analyses

What Clients Say
About Us

The VI team is smart, pragmatic, insightful and most importantly, accountable. They are not an “average” agency and they understand the nuances of education better than anyone we’ve worked with.”
The VI team has been a fantastic partner for us. They’ve been instrumental in helping us transform the enrollment trajectory of our clients.”
VI consistently delivers against our everchanging programmatic and campus goals. They are not a vendor; they are part of our team.”
Our partnership with VI has been instrument in turning around our business from a declining operation to one of robust growth. Their industry expertise, professional guidance, and responsive demeanor have all contributed to a successful and valued relationship.”

The VI team is smart, pragmatic, insightful and most importantly, accountable. They are not an "average" agency and they understand the nuances of education better than anyone we've worked with.”

The VI team has been a fantastic partner for us. They've been instrumental in helping us transform the enrollment trajectory of our clients.”

Our partnership with VI has been instrument in turning around our business from a declining operation to one of robust growth. Their industry expertise, professional guidance, and responsive demeanor have all contributed to a successful and valued relationship.”

VI consistently delivers against our everchanging programmatic and campus goals. They are not a vendor; they are part of our team."

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You can also call us at 847-264-4353

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